Reddit, Inc.
Community Advocacy
Representing the Reddit for Business brand across Reddit, I established an active and responsive brand presence via the u/RedditforBusiness account. Implementing a complementary mix of updates, insights, and engagement initiatives, I positioned the subreddit as an active engagement space between Reddit and business communities on Reddit.
Beyond growing the presence of r/RedditforBusiness, I take part in conversations on behalf of Reddit for Business across the platform. By naturally participating in conversations as the official account, I’ve not only grown the awareness of Reddit for Business as an entity, I’ve set an example for how businesses can succeed on Reddit by engaging in the same manner we encourage.
As a naturally trust-focused platform, Reddit emphasizes consistency in engagement to integrate into the communities across the platform. Most importantly, I’ve built trust on behalf of Reddit for Business, translating into advocacy, with users answering questions helpfully and providing feedback to prospective businesses.
Under my initiatives, the audience size for both r/RedditforBusiness and u/RedditforBusiness grew by 300% and 200%, respectively.
Cross-Functional Collaborations
Collaborating with other business-centric departments within Reddit, I established Reddit for Business as a trusted source of information for prospective businesses, advertisers and marketers on Reddit.
I worked seamlessly with product and education teams within Reddit to determine the optimal content mix to be shared within the subreddit, based on numerous factors including SEO/GEO, relevancy to other initiatives, and the intent of the content being published.
In particular, I also sourced perspectives from teams within Reddit, organizing community engagement initiatives in the form of Ask Me Anything threads, or AMAs. These AMAs drew on the expert insights and knowledge of product managers, engineers, analysts and more to share their experiences with engaged audiences. Their status as the team members responsible for products used by businesses on Reddit regularly gave Reddit for Business credibility, as well as authority on best practices for the platform.
Finally, I aligned Reddit for Business with internal communications teams to ensure Reddit for Business consistently communicated key product updates as they became available. This was key to Reddit expanding its business offerings, as it was essential that relevant communities were both made aware of them and had the chance to respond.
Content Strategy & Engagement
A major part of making Reddit for Business an authoritative source of information: Sharing content that mattered to businesses on Reddit. “Does this ad format work for my objective? How do I target SaaS decision-makers? How do I establish a lasting brand presence on Reddit?” in my role, I developed a content strategy that answered these questions and more.
I established a mutually-beneficial partnership with Reddit content teams, consistently supporting their strategies while also providing feedback on the content that performed best on the subreddit.
Through my cross-functional collaboration with internal content development partners, I increased referrals to the Reddit for Business website by over 300% over the course of six months.
